Coca Cola Going Green (Their Trucks, Not the Soda)

cokeCoca Cola Enterprises made an announcement that their fleet of delivery trucks will be bolstered by the larges number of hybrid delivery trucks by any one manufacturer. The hybrid fleet will be bolstered by 185 vehicles, raising the total to 327 hybrid trucks. This is part of Coca Cola Enterprise's commitment to global issues such as climate change and energy conservation. This investment in hybrid technology sets the corporation ahead of its competitors in terms of ecological awareness. Coca Cola is at the fore front in providing a positive example of ecological responsibility and sustainable practices.

Coca Cola Enterprises has a long standing tradition of response to the needs and concerns of the local and national communities. The addition of hybrid trucks not only reduces emissions across the entire United States but also at their central hub in Atlanta. Energy efficiency and ecofriendly practices are at the highest level of concern for Coca Cola Enterprises, and they are actively looking into other ways to reduce their overall energy usage and provide a driving force in the movement for corporate and industrial ecological evolution. Their goal is to conserve energy and reduce waste.

The stratagem that Coca Cola Enterprises is currently employing involves five areas of focus within the realm of sustainability and responsibility. They include the environmentally conscious areas of energy conservation/climate change, sustainable packaging/recycling and water stewardship. These areas of focus are helping Coca Cola to reach practices which are sustainable, and towards that end Coca Cola is opening a subsidiary focused on the development of recycling solutions and water saving improvements, as well as energy conserving practices. The Coca Cola Recycling subsidiary is aiming to increase the energy savings and water savings of the Coca Cola Enterprise's business and surrounding communities. All of their efforts have earned an Orion Energy Systems Environmental Stewardship award in early January.

The fleet of hybrid trucks include 142 delivery vehicles which are composed mostly of the 12 bay trucks (weighing a 16.5 ton gross). Some of the newer included trucks are based on the model grossing 27.5 tons and is the corporation's standard delivery vehicle. The hybrid technology in the delivery trucks result in a third less fuel consumption and a third less emissions that are produced. The technology is based upon a parallel hybrid system which is fully electric at speeds below 30 miles per hour, which cuts fuel consumption the most. This expansion in their fleet is thanks to the success of their initial fleet of trucks provided by the combination of hybrid technology supplied by Eaton Corporation and other high tech equipment from other suppliers.

The initial fleet was formed back in 2001, where a extensive testing and trial period was under way regarding the use of the hybrid trucks. By 2008, Coca Cola Enterprises had deployed 142 hybrid trucks all across the nation. Overall, the corporation is looking to reduce their impact upon the Earth, and their successful efforts so far should provide example to other companies in the future.

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Originally posted 2009-03-04 15:20:41. Republished by Blog Post Promoter

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